Inspired by the idea of scent marketing.

We are really excited to introduce the NEW AROMA brand to you - the revolutionary new range of aroma oils that work in cooperation with stylish NEW AROMA electronic diffusers. Discover amazing scents that will uplift your spirit and the astonishing purifying capabilities of our aroma oils.

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When the coronavirus pandemic hit the world on the never-before-seen scale, all normal life seemed to stop and we were all suspended somewhere between constant worrying, a never-ending feeling of frustration and longing for the normality to return.

But it is in our human nature not to give up even in the hardest of circumstances and very often the exceptionally difficult challenges are the breeding ground for exceptional ideas.

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One of these ideas came to life in the great minds of people, who until then focused on creating a beautiful ambient atmosphere in indoor spaces, thanks to aroma oils and cold diffusion technology. They stood up to the new challenge of how to minimise the risk of virus transmission and reduce its concentration in our living and working environment.

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NEW AROMA’s R&D team reached out to one of the leading specialists in the field of air and surface disinfection, who has been developing safe and efficient air and surface disinfection for the food industry for over 10 years. Together, they successfully created Smart Aroma Technology Alfapureo®. This innovative patented combination of aroma oil and natural disinfecting element is completely safe and harmless to human health, unlike many other disinfectants, that can lead to irritation and decrease the indoor air quality. Its efficiency was thoroughly tested in the laboratory and real-life office and hospital environments leading to its successful introduction on the European markets.

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NEW AROMA patented disinfection oils can make our living space not just smell good but make it cleaner and safer as well. We immediately knew that it is a genius idea worth sharing with the world and we decided to make it available on the UK market too. 

We both believe you will love the possibilities of this amazing technology as much we do.